Western Australia Capitalises on Country’s Cruise Growth


Tourism Western Australia, the region’s official tourism body, has revealed that it’s taking an active interest in Australia’s growing cruise industry — believing that cruise tourism could lead to major new developments for the region.

With a handful of new cruise itineraries sailing to the west coast in the coming months, local businesses in the tourism sector have begun to take notice — identifying that an influx of cruise passengers will bring much-needed business to the towns lining the coast.

Stephanie Buckland, CEO of Tourism Western Australia, explained how the tourism sector plans to capitalise on Australia’s fast-developing cruise market: “To capitalise on the growth of cruise shipping in Western Australia (WA), Tourism WA together with the WA Cruise Committee is implementing a cruise shipping strategy.

“The strategy focuses on marketing the state as a world-class cruise destination, enhancing individual cruise destinations, supporting the development of necessary infrastructure and services, as well as building industry capacity.”

As part of its self-proclaimed ‘cruise shipping strategy’, Tourism WA plans to host a series of workshops and seminars aimed at educating local businesses and organisations on how to tap into the state’s burgeoning cruise market.

Buckland added: “The ‘Cruise Ready’ workshops provide insights into how tourism businesses can successfully tap into the cruise market, and the ‘Welcoming Cruise Passengers to the West’ workshops deliver training designed to support tour guides and volunteers.”

One of the ships visiting the west coast of Australia during the 2015/16 cruise season is the SuperStar Virgo — a 2,800 passenger capacity vessel ferrying hundreds of Chinese cruise-goers to the region. Buckland added that Tourism WA is actively targeting Chinese cruise passengers, with the aim to achieve 100,000 annual visits from Chinese holidaymakers by 2020.

To keep abreast of news and information from the Australian cruise industry, stay tuned to the Cruise1st Australia blog for the latest updates as they develop.

Image sourced via Flickr Creative Commons. Credit: David Busch.

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