In a bold move away from the traditional cover charge model applied aboard most cruise ships, Norwegian Cruise Line has this week announced plans to implement an a la carte pricing structure across many of its on-board restaurants; a move the cruise line says will extend across its entire fleet.
The new pricing format will make its debut aboard Norwegian’s largest ship, Norwegian Escape, during the vessel’s scheduled October sailings. Restaurants aboard Escape that will implement the new pricing include Le Bistro, Bayamo, Cagney’s Steakhouse and La Cucina, whilst Moderno Churrascaria and Teppanyaki will continue offering the standard cover charge of US$19.95 and US$29.95 respectively.
If successful, Norwegian say the a la carte pricing will be rolled out across the remaining fleet in January 2016. Despite this, the cruise line has stated that entertainment-dining venues such as Cirque Dream and The Illusionarium will be except from the new pricing structure.
Under the planned pricing update, starters in Norwegian’s signature restaurant, Cagney’s, will range from US$4.99 to US$7.95, with main courses costing from US$17.99 to US$29.99. There will also be several new dishes added to selected restaurants, including jumbo pan-seared scallops at Le Bistro and a sea bass filet at La Cucina.
Passengers not interested in paying extra for the a la carte menu in selected restaurants can still enjoy a complimentary meal in the main dining room, as well as in all of the Asian cuisine venues.
All images sourced via Norwegian Cruise Line Media Library. Credit: Norwegian Cruise Line