In a first for the cruise industry, P&O Australia will officially name its soon-to-be-launched new ships, Pacific Aria and Pacific Eden, on Twitter. Not only that, but the cruise line has enlisted the help of the ships’ newly assigned godparents, singer Jessica Mauboy and actress Kate Ritchie, to do the honours on their own Twitter profiles.
As part of the vessels’ star-studded christening ceremony on November 25, the much-loved Australia personalities will each send a tweet detailing the official names of the new ships, in a move which P&O hopes will create a social media buzz around the launch of their new liners. As well as tweets from the stars, P&O will also simultaneously take to social media to officially announce the names of Aria and Eden.
Ann Sherry, CEO for Carnival Australia, which manages P&O Cruises, enthused: “Both Jess and Kate are well known and well-loved around the country. They epitomise modern Australia and really embody the new look and feel of P&O Cruises so we are delighted they will be naming these very special ships – and in such a modern way.
“It will be a history-making day – we will have five ships on Sydney Harbour, a dual christening and we’ll be officially naming the ships via Twitter, which we believe is a world first.”
The ships’ naming ceremony will take place during P&O’s Five Ship Spectacular, in which all five vessels from the P&O fleet will sail into Sydney Harbour together. This will be followed by performances from a number of high-profile performances from some of Australia’s favourite musicians and TV personalities, as well as the all-important christening ceremony.
Household names down under; Kate Ritchie and Jessica Mauboy rose to prominence in music and television, with Ritchie famed for her role in popular drama series, Home and Away, and Mauboy scoring double platinum sales for her 2008 album, Been Waiting.
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Images Sourced Via Flickr Creative Commons. Credit: Roger W