Cruising Unfurls New Horizons for Grey Nomads


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While the younger generation holds the crown as the demographic with the biggest overall number of travellers, baby boomers are giving them a run for their money. The latest research from the Australian Bureau of Statistics has shown that thanks to bucket lists, cruise ships and the rise of ‘soft adventures,’ Australians aged 65 to 74 are holidaying like never before. Today, they’re hailed as the fastest growing age group travelling overseas, and are showing no signs of slowing down.

Convenient, comfortable and cost effective

Over the past five years, the ABS reports that the number of golden oldies heading overseas has increased by more than 80%. This is a huge spike, with a number of factors encouraging older Australians to rediscover their sense of wanderlust.

Bell Potter analyst John O’Shea is adamant that cruises are a key driving force, with older travellers attracted by the convenience and comfort of luxury ships. While in the past physical limitations may have deterred silver haired globetrotters from travelling to far flung destinations such as Europe, cruises unlock an entire world of adventure.

“It has obviously been a major growth area … it has extended their travel life span,” he explained in an interview with AAP. “All they need to do is fly to and from a major European city and then board a cruise ship.”

The figures back his theory, with the number of 75-79-year-old travellers up by 15% over the past three years.


Bucket lists and beyond

As well as the allure of luxury cruises, National Seniors Australia chief executive Michael O’Neill asserts that the rise of ‘soft adventures’ is playing a weighty role. From exploring the colourful streets of Cuba, sailing the Scandinavian fjords and seeing the ethereal Northern Lights, older travellers “tend to be folk who are much more aware of their bucket list,” said O’Neill. “That is the nature of the baby boomers. Across their lives they have tended to be doing things a bit differently and in some cases driving trends,” he adds.

With more choice than ever, cruising is becoming an increasingly attractive prospect for the older demographic. With lines now sailing to a kaleidoscope of destinations across the globe, the hardest part is choosing where to go! For a huge range of cruise itineraries at prices that retirement funds will love, get in touch with our friendly team on 1300-857-345 today.

 Image via Flickr Creative Commons. Photo credits: Roberto Trombetta, Nick Page

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