Carnival Corporation has this week announced plans to expand its fleet in a bid to compete more effectively in the rapidly growing Chinese cruise market.
In a statement released yesterday, Carnival Corporation said they were considering partnering with China State Shipbuilding Corporation and China Merchants Group in a joint venture that would see Carnival’s presence raised among Chinese cruise-goers.
If successful, Carnival say the joint merger could result in the creation of a dedicated Chinese cruise brand, as well as the construction of several new ships and the development of new infrastructure at Chinese ports.
Carnival Corporation is currently the largest cruise line in the world, with ten individual cruise brands currently in operation from the US to Australia. Recently, Carnival Corporation has begun seeking ways to boost its presence in Asia; earlier this year, the brand announced plans to send two of its ships, Golden Princess and Costa Fortuna, to China in a move that will raise the line’s Chinese cruise capacity by 58%.
Over the past two years, the Chinese cruise market has grown rapidly thanks to continued investment in its port infrastructure. Carnival are just one of many western cruise lines looking to take advantage of China’s cruise boom, with Royal Caribbean sending three of their Quantum-class vessels there over the coming months.
To find out more about Carnival’s Chinese cruise expansion, revisit the Cruise1st Australia blog again soon, where we’ll be publishing the latest news as it develops.
Images sourced via Carnival Corporation Media Centre. Credit: Carnival Corporation