Australian Cruise Market Hits All Time High


The Australian cruise market has hit an all time high, after it was reported the industry has seen market growth of 533 per cent in the last ten years.

The figures, which were released as part of the 2015-2016 Cruise Industry New Annual Report, highlight that the Australian cruise market has grown from 158,000 passengers in 2005 to around 1 million in 2014 – one of the biggest growth leaps on the global cruise market.

Of the specific cruise destinations offered from Australia, the report suggests that Asia-Pacific market seen the largest growth, with a 185 per cent increase in passenger numbers between 2010-2014. In 2010, just over half a million Australian cruise-goers visited Asia or the Pacific, whilst in 2014, this number had increased to around 1.5 million passengers.

P&O in Australia


Gavin Smith, chairman of the CLIA, said: “There is no other cruising nation with this level of market penetration. Australians no longer have to travel overseas to experience first class luxury cruises; they have more choice than ever before in finding a cruise product for their economic status, age or stage in life.”

Other countries whose cruise industries have seen an increase in growth include North America and Europe, which have grown by 23 per cent and 106 per cent respectively. Of the European countries included in the report, Germany has seen the greatest boost in cruise popularity – with passenger numbers growing by a record 180 per cent in the last 10 years.

On the opposing end of the spectrum, the report shows that Brazil has seen the greatest market decline over the past few years, with 640,000 passengers in 2014 compared to 732,000 in the previous year.


Images Sourced Via P&O Cruises Media Center. Credits P&O Cruises.

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