P&O Voted Most Trusted in Australia


Editor’s note: This blog post was last updated on by

P&O has come a long way since its first passenger voyage to Australia in 1932. Nowadays the cruise line has its own Australian division, P&O Cruises Australia, with a fleet of five ships, and two additions planned in the coming years. And now, P&O has been named Australia’s most trusted cruise line. Let’s take a look at their achievement…

Trusted brands

Their achievement is the result of a Reader’s Digest Trusted Brands 2016 survey. The magazine asked readers about what influences their buying decisions as well as which brands offer value for money and deliver time and again when it comes to satisfying their needs and making their lives easier. Now in its 16th year, the survey gathered more responses than ever, with over 2400 people taking part.

The Reader's Digest logo

The results are wide-ranging. With 65 categories including everything from cars to chocolate, the results form a ‘brand showcase’. It’s a set a set of brands from different industries that are the most trusted by Australian consumers. Among the most trusted are Bosch, Cadbury, Dulux, Nivea, Toyota, and of course P&O Cruises.

Vote of confidence

“The past twelve months have been huge for us,” said Sture Myrmell, P&O President, “We’ve introduced our two latest ships Pacific Aria and Pacific Eden, announced the very first new-build ship exclusively for the Australian market and revealed details of the next addition to our fleet, Pacific Explorer.”

Although it isn’t the first time P&O have been named the most trusted, it’s clearly a massive honour to be included on such an esteemed list again. Myrmell explained, “We’ve worked hard to offer a quality, contemporary product that speaks to Australian cruisers and our continued recognition in these awards is a wonderful vote of confidence in our brand”.

It’s actually the fourth consecutive year that P&O has made the list. And with an increasing range of destinations, a growing fleet of ships and all in all high customer satisfaction, it’s no surprise.

A fleet of P&O ships

Your P&O experience

Whether you’re a loyal customer of P&O, or you’re yet to try Australia’s most trusted cruise line, your adventure is only a click away. Book with P&O through Cruise1st for exclusive deals and prices. With shorter Australian trips, island hopping adventures, and even P&O World Cruises, we are sure to have something for you. Take advantage of our dedicated Australian cruise experts by calling on 1300 857 345, or book online 24/7.

Image Credit: P&O Cruises and Wikimedia Commons

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