NCL Announces Further Details of Planned China Expansion


Norwegian Cruise Line has released further details of its planned entry into the Chinese cruise market, announcing that a purpose-built Breakaway Plus vessel will offer year-round cruise breaks for Chinese and international cruise passengers.

The ship, which is currently under construction and is due for delivery in Spring 2017, has a passenger capacity of 4,200 and has been purpose-built for the Chinese cruise market. From Mandarin, Cantonese and Continental dining options to luxury duty-free retail opportunities, everything aboard the ship is especially tailored to meet the needs of Chinese guests.

NCL’s latest Breakaway Plus ship was to be named Norwegian Bliss after a public vote, but the cruise line has now said that the ship will be given a different name more in keeping with its homeport.

To facilitate NCL’s expansion into the booming Chinese cruise market, the line has just opened new regional sales offices in Beijing, Hong Kong and Shanghai — a move which demonstrates the line’s overarching commitment and investment in the Chinese cruise sector.

Studio Lounge, © Norwegian Cruise Line UK on Facebook

Frank Del Rio, chief executive officer of Norwegian Cruise Line, said: “Our new purpose-built ship for China will have characteristics that are authentic to Norwegian Cruise Line and yet distinctively Chinese in all of its sensibility. With this new ship, Norwegian will unquestionably offer our Chinese guests a superior product and introduce a new standard of innovation and excellence into the marketplace, with an unrivalled level of customisation for the Chinese consumer. It will perfectly suit what modern Chinese travellers value from an up-scale cruise experience.”

Del Rio continued: “Our China offices house a dedicated leadership team uniquely focused on ensuring the success of our local travel agent partners, which is crucial to the success of our expansion in what will soon be the world’s second largest cruise market.”

Upon launching the Breakaway Plus vessel in Chinese waters, NCL will become part of a growing number of western cruise lines to expand their respective fleet to China a bid to capitalise on the country’s rapidly growing cruise market.

To keep abreast of the latest news from Norwegian Cruise Line, check back with Cruise1st Australia soon for regular updates.

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