Celebrity Cruises seriously upped the ante this month as it launched a permanent ‘World Class Bar’ on-board one of its finest fleet members. In a high profile partnership with Diageo Global Travel Americas, the line threw open the doors of a stunning drinking venue offering passengers an utterly unique experience. Using luxurious ingredients, complex recipes and an interactive twist, a team of World Class certified mixologists stir, shake and create amazing concoctions.
Celebrity takes the concept of cruise cocktails to a whole new level
As a line that’s famous for its talented and entertaining bar tenders, it was only fitting that Celebrity should be the line to partner up with the illustrious beverage brand. Now, Celebrity Eclipse passengers can enjoy an unsurpassed craft cocktail experience that’s unlike anything else the industry has to offer. While the World Class Bar is currently only available on the Celebrity Eclipse, the concept will be rolled out to the line’s remaining Solstice Class ships later this year.
Lisa Lutoff-Perlo, President and CEO, Celebrity Cruises explains that the bar is simply part of the line’s commitment to offering passengers world class experiences. “Our award-winning culinary program gives guests the opportunity to indulge in new tastes and experiences during their vacation, and the World Class Bar will do this by offering the very best of mixology, custom-created craft cocktails and expert bartenders,” she said. “World Class is at the forefront of contemporary cocktail culture, which is a perfect fit for Celebrity as we continue to bring modern luxury to affluent vacationers.”
Passengers craft cocktails with the best in the business
To celebrate the grand debut of the world’s first permanent World Class Bar on board Celebrity Eclipse, the venue hosted a series of exclusive events. En route from Southampton to Paris passengers were treated to mixology masterclasses and ritual serve workshops, as well as offered the chance to sample craft cocktails created by VIP representatives from Zacapa, Cîroc, Haig Club and Ketel One. For Lutoff-Perlo, it’s all part of her three- to five-year plan engineered to “put the brand on the map in a big way.”
A tantalising menu
So what incredible creations have caught our attention? Below are three of our favourites, a described by the World Class Bar mixologists themselves!
- MYSTIC KETEL ONE – A unique ritual serve, this tropical cocktail is made with Ketel One Vodka. A specially designed kettle cools the mixture of strawberries, pineapple, aloe vera, lime juice, ginger liqueur and Ketel One and releases a vapour.
- ZACAPA OLD FASHIONED – Rich Zacapa 23 Rum is mixed with angostura bitters and a dash of chocolate mole for a twist on one of the classics, as Zacapa elevates the “Old Fashioned” to the next level.
- CELEBRITY No. TEN – A refreshing cocktail made with unique Tanqueray no. Ten gin, fresh raspberries, a dash of bitters, lemon juice and creme de violette and topped off with ginger ale.
Doug Bagley, Managing Director at Diageo Global Travel and Middle East asserts that the brand is “delighted to partner with Celebrity Cruises to launch this first, ground-breaking World Class Bar on board a cruise ship. Celebrity is world-renowned for providing luxurious guest experiences, and this bar will provide exceptional drinking experiences for its guests. It brings to life our World Class ambition to inspire the world to drink better through innovations such as unique ritual serves, and it represents a bold approach to growing the fine-drinking category.”
Cheers Celebrity! We’re most definitely raising our glasses to a line that knows how to offer its passengers incredible at-sea experiences.
Images sourced via Flickr Creative Commons. Credits: Thomas Hawk, Daspunkt, Tanya Kompanetz